To be confident, most of us do not feel certain that a device you connect with a cable for a first time will work properly. We are always a little excited before the set up.     
We also can only guess how 100% clear or loud the sound can be... 

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       Years ago, it has become a SHNOOR aim to minimize a sound transition loss.  

At SHNOOR CABLES LAB we design cables using deep understanding of physical parameters and user experiences in order to create NOT a PRODUCT BUT a connection SOLUTION. We solder each cable in Russia with a “tour grade” quality from customized and finely selected components. We dare to create an attractive designed valuable cable that is easy to sell and pleasant to use.  

       As a SHNOOR founder, I started to explore the cable connections when I was young in USSR in 1980s. For almost every boy at that times it was a kind of an entertainment to dismantle and rebuild again father's radio, sound system or TV set. At school in 1990s I used more cables playing guitar in a band with a mixer, mics and a loudspeakers. At high school, there were Discotheques everywhere in just established Russian Federation. It was a challenge for me to connect 20+ different home audio systems to play music simultaneously to Rock the Ballroom. In 2000s when I finally decided to work in music industry we started a rental business with hundreds of sound devices and thousands of cables. Later we started our studio and first retail store where I understood the meaning of high class cabling. I finally convinced in importance of cables reliability in 2010s while installing 35 tons of Light, Sound and Scenic Mechanics in a largest Concert Hall of Russian Pacific coast.

       Finally, in 2014 I founded SHNOOR cable brand to share my cabling experience with thousands of musicians all around the world. Next five years were spend in research and development of our SHNOOR CABLES concept. Our team exhibited in largest trade fairs around the globe, worked with famous studios, technicians and musicians. Our first dealers and distributors let us know how important is to have culture sensitive approach. The international trade experience forced us to reach the clear and modern trade policy. 

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       Today we managed to combine best components, Russian craftsmanship, design and technology in SHNOOR cables. 

       So, since 1980s we are making the SHNOOR CABLES not as a product, but as a connecting SOLUTION for every single person.

 

In just started 2022, 

SHNOOR CABLES team stays inspired with Music, Art and Good people! 

 

Thank you for reading and being part of exciting SHNOOR CABLES journey!